Marketing is great……for the seller. But, it has no place in exercise science or nutrition. Unfortunately, Americans seem to educate themselves on the topic from influential marketing; infomercials, product packaging, and print advertising. They scare women into thinking they will “bulk-up” by weight training, “tone-up” by using light weight and high repetitions, and men will have “ripped abs” using The Rack. Are you guilty of this?
Don’t educate yourself with marketing. Read reputable literature and listen to true experts in the field. You may not want to hear what they have to say, but at least it’s the truth.